How to Generate $3.57+ M In Your Brick and Mortar Sales

Are you a brick and mortar business owner who wants to further expand your business to a whole new level? You might want to build a website and see its amazing sales benefits.

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The majority of brick and mortar stores are now tapping the online market to expand their businesses. With the numerous benefits websites are bringing to the different types of businesses across the world, business merchants are now building their online stores or e-commerce websites.

 

The Bedding Stock story

 “I can’t believe my eyes. I started crying in disbelief. (The Bedding Stock website) looks freaking great!”

  • Joe Shingary, Bedding Stock owner

 

Bedding Stock is a mattress brand with 30 years of experience in memory foam mattress retail. With the intent to further expand its business, it partnered with Always Open Commerce(AOC), an Orlando ecommerce company. With AOC’s professional help, Bedding Stock was able to establish its online presence and build its e-commerce website.

AOC created Bedding Stock’s Magento e-commerce website a few years ago which has now accumulated $3.57+ million in total sales. At present, Bedding Stock has already produced 10,000+ satisfied online customers through its stylish, fully-responsive, and user-friendly website plus its regularly updated online store and marketplace listings.

Besides web management and maintenance, and marketplace listings, AOC is also responsible for Bedding Stock’s online marketing such as SEO, SMM, and content marketing.

 

The website advantage

If you look at the trends in technology, online ventures aren’t going anytime soon. So, focusing solely on the brick and mortar market may not be the wisest business decision. You can maximize your business’s full potential by teaming up your brick and mortar store with an e-commerce site.

You can’t just let this business opportunity pass. Here are only a few of the many advantages building an e-commerce website can bring your business:

  • Greater chances of getting found by prospective customers. Most people are now turning to the Internet to search for different products and services. This is one of the compelling reasons why you should build your website. You must build your website to be found online by prospective customers.
  • An unlimited national and worldwide reach. With a website to complement your brick and mortar business, your products or services will not only be limited to the area your physical store covers. With a website, your products and services can be viewed virtually 24/7 by anyone across the world.
  • 24/7 shopping experience for customers worldwide. Brick and mortar stores are stuck with an 8 am-5 pm opening hours. However, if you do have a website, your customers can shop and pay for your products or services anytime and anywhere in the world at their preference and convenience.
  • Low-cost business expansion. Expanding your business by building a website costs a whole lot cheaper than building another brick and mortar store. The monthly maintenance costs of a website can even cost less than your monthly physical store rental. An offline store + online store tandem is better.
  • The chance to provide a multi-channel shopping experience. According to Think with Google, shoppers who buy from a business with both a physical store and an online shop have a 30% higher lifetime value than those shoppers who shop with solely one channel. Also, your online store traffic can drive leads to your physical store, and vice versa.
  • A hub for all your social media accounts. Building a website is also like building a hub that glues all your social media profiles, blogs, contact information, business profile, customer feedback, etc. together. It can also serve as your business’s online presence that’s accessible for everyone to see.

 

Partnering your brick and mortar store with the power of the Internet can bring out the best in your business. Tapping your market through multi-channel selling is a smart way to help you rise above your competitors. Strategically integrate your brick and mortar store with an online store to experience the website advantage.

 

The making of a website

Now that you have discovered the different advantages of a website to your business, it’s time to find someone to help you build your professional website. To experience the different website advantages enumerated above, your website shouldn’t be just an ordinary website. Your site has to be professional, functional, responsive, and optimized.

Your first step in a successful multi-channel venture starts with choosing an e-commerce platform for your business. There are hundreds of e-commerce solutions available for you to choose from – an open source platform, a commercial out-of-the-box system, or a self-hosted website. One popular e-commerce solution among retailers is Magento.

Besides an e-commerce platform, here are other essential factors to consider in establishing your online presence and building your e-commerce website:

 

  • A payment gateway. You need to find a merchant account or a system that will take care of the collection of your online payments and the whole checkout process.
  • A digital marketing strategy. Marketing through the online world such as social media, email, and search engines is needed to drive traffic and leads to your site.
  • An online bookkeeping. All your bills, transactions, expenses, etc. must be kept in only one storage to keep everything in place for easy tracking and bookkeeping.

 

You can now make your first step in venturing into the e-commerce world. To help you with your business move, get in touch with an e-commerce developer today.

 

 

 

Couponing 101: How to Increase Your Savings Through Coupons

You can now purchase both your needs and wants without having to drain your wallet. With the help of coupons, you can increase your savings even while you spend.

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 Would you pass the chance of buying goods at half the price or with extra freebies? Of course, you wouldn’t. That’s what coupons do. Coupons can help you grow your savings by purchasing a wide range of products and services at much cheaper costs. You can use them for your basic needs such as groceries, medications, office supplies, pet products; and even with your luxuries.

 

Also, most coupons can be availed for free. So, even a $1 coupon can save you much in the long run. Imagine that for every $1 coupon you have, you’ll get to add a dollar to your savings. Even little coupon deals when added up can significantly increase your savings. To reap the overflowing benefits of couponing to you and your wallet, here are the couponing basics you must know of:

 

Diff. types of coupons

To start off the success of your couponing journey, you need first to familiarize yourself with the different kinds of coupons available for use. Here they are:

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(L-R: Store coupon | Manufacturer coupon | Printable coupon)

 

 

4

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(L-R: Catalina coupon | Blinkies coupon | Peelies coupon)

 

  • Store/ in-ad. These coupons come from the store itself and can be availed through a store’s website, smartphone app, and sales flyers. Walgreens, Target, and other similar stores offer this privilege. Store coupons are like discount sale’s but in coupon form.
  • Manufacturer coupons are almost similar to store coupons. However, these coupons are sent directly from the product’s manufacturer, not the store that sells the product itself. These coupons can mostly be found in newspapers, coupon sites, and the manufacturer’s website. Both national and local stores widely accept these coupons.
  • Printable coupons can either be a store or manufacturer coupon. It’s much easier to organize these coupons because you can choose to print the only ones that you’ll need and use. Search for specific coupons you may need, then download and print it out.
  • These receipt-like coupons are printed out straight from a Catalina machine and issued at the register. Your purchases trigger the issue of these type of coupons. Most Catalina coupons are manufacturer coupons that can be used in other participating stores.
  • Blinkie coupons are mostly manufacturer coupons dispensed in store from Smartsource box machines. These are found in the aisles of your local grocery store. They are called blinkies due to the blinking red light on the coupon dispensing machine.
  • These sticker coupons are often found attached to the products themselves in stores. Peelies are often designed by different manufacturers to entice customers to purchase their products. When using peelies, always read the fine print to see how you can use them. Some peelies can be used on neighboring products while some can’t be.

 

Coupon use guidelines

After familiarizing yourself with the different types of coupons you can use to increase your savings, it’s now time for the coupon etiquette 101. Below are tips and guidelines on how to make the most of your coupons and increase your savings:

  • Know what your needs are. Make a list of the different products you actually need to avoid chasing every available deal you’ll find. Determine your needs and stick to them. Having a list of your needs will keep your focus on finding and collecting the appropriate coupons for important product needs and expenses.
  • Visit the websites of your favorite brands or stores. After knowing which products you need coupons for, visit the websites of your favorite brands or stores. Subscribe to their newsletters as well to be the first in line in receiving their exclusive deals and coupons.
  • Often check newspapers and flyers for coupons. Manufacturers and stores often attach coupons to newspapers and flyers. So, be sure to always check your mail weekly to make sure you’re not missing out on free coupons. Check grocery store ads as well.
  • Organize your coupons. Organization can help you maintain and track your stash of coupons. You can organize them by category, expiration date, or alphabetically. Coupons won’t equal to savings if they get expired because you lost them somewhere.

You can use accordions, binders, envelopes, folders, etc. You can also organize your coupons inside a segmented purse or wallet to make it easy for you to bring them anywhere. Grouping coupons makes it easier to find coupons right when you need them.

  • Determine sale cycles in your local stores. You don’t always need to make use of your coupons asap. Determine the frequency of local store’s sale promos. Doing this will help you save more money. However, you need to take note of your coupons’ expiration dates.
  • Partner your discount coupons with on sale items. Double up your savings by using your coupons on sale items. However, don’t grab every sale you find. Calculate the discount and the coupon savings to see if the resulting price offers real savings. Always do the math to make sure you’re getting good deals on items you wish to purchase.
  • Always pay attention to a coupon’s fine print. Always double check your coupon’s fine print to save time and money. More so, you’ll be able to save yourself from arguments with the cashier. Here are a few of the vital details you must look for in your coupon’s fine print: expiry date, limitations, redemption locations, product specifications, and validity.

Coupons are like free money. So, you must take advantage of them. Why pass the chance, right? As you get a hold of the proper use of coupons, you’ll see significant increases in your savings. The couponing tips enumerated above will be of great use too.

 

There are so many ways to save, and couponing is one way to do just that. Start your couponing journey today to save money even while you spend. Happy couponing! $$$